We love to eat – doesn’t everyone? But as well as being delicious and a great way to bond with people, eating can be an act that contributes to a better world.

How? By choosing Honest Food. Honest Food is food with nothing to hide. It’s food grown organically, in harmony with nature. It’s better for you, the farmer and the planet.

Through our daily actions we have the chance to build a sustainable planet. A planet where we care for wildlife, protect our water and don’t use unnecessary toxic chemicals to grow our food. A planet that is cleaner and safer today and for generations to come.

That’s why we’ve launched Honest Food – a global campaign for good.

Campaign launch

The initial idea for the campaign came from IFOAM – Organics International. With the help of a wide network of organizations and stakeholders from around the world, we turned the idea into Honest Food – a global campaign which can be adapted with different messages and images to fit the local priorities. Although we face different local contexts, a wide group of stakeholders are united behind Honest Food, because we all want people to buy more sustainable food.

We look forward to launching the Honest Food campaign on World Food Day, October 16, 2019.

Get involved

Are you interested in joining the campaign? Then we have good news – it’s easy to get involved.

For individuals:

The easiest way to support the campaign is to buy Honest Food! To help you spread the message, we’ve made a range of social media posts which you can share on Facebook or Twitter. By showing your family and friends why you choose Honest Food, you’ll help to encourage them to do the same.

For organizations:

We’ve built the overall Honest Food campaign framework. But there are many aspects of sustainable food, and you are free to choose and adapt the messages that align best with your organization.

If you have your own graphic designer, you can download the complete Honest Food toolkit and make your own materials. Pick your messages, photos and colours, and get creative! To find out if anyone else is implementing the campaign in your country, or if you need any further support, you can contact hello@honestfood.bio and we’ll do our best to help you get started with your own campaign.

If you want to get involved but don’t have much time or your own graphic designer, you can also use the ready-made social media posts, leaflets, banners and other materials which we have prepared.

We’d like to thank all the individuals and organizations who have contributed their time and ideas to developing the Honest Food campaign. Without you, the campaign wouldn’t exist. With your support, we can help people make small, sustainable choices each day, which add up a bit impact.