the Campaign

What we’re doing

We are on a mission to get the world to eat more sustainably. We want people to enjoy more organic, seasonal, local, fair trade and plant based food than ever before. Why?

Because it’s good for them, the planet and the people who produce it.

How we’re doing it

We will achieve this through a global campaign run by partners, organizations around the world who believe that eating sustainably can make the world better.

Who’s doing it

The campaign was started by IFOAM – Organics International in 2019.

Now, retailers, consumers and producers all over the world are joining the Honest Food movement.

What’s in the toolkit

The toolkit contains everything you need to run the campaign in your own country. It explains the campaign, shows you how to create communications, gives you all the tools and messaging you need and provides contact details.

Use the links below to access the ‘create your own’ or ‘ready-made’ materials.

Get Started!

Ready Made Assets

Looking for materials you can share straight away? Download these ready-made assets including:

Campaign Toolkit

We’ve made a simple toolkit for you to make your own Honest Food materials. Pick your messages, photos and colours, and get creative!

A global campaign for good food

The initial idea for the campaign came from IFOAM – Organics International, who wanted to develop a campaign to encourage people to eat more sustainably.

With the help of a wide network of organizations and stakeholders from around the world, Honest Food was launched – a global campaign which can be adapted with different messages and images to fit the local priorities. Although we face different local contexts, a wide group of stakeholders are united behind Honest Food, because we all want people to choose more local, seasonal and organic food.

We’d like to thank all the individuals and organizations who have contributed their time and ideas to developing the Honest Food campaign.

Meet the Farmers

From Colombian coffee to Greek Olives, meet the people growing Honest Food around the world.


Campaign in Action

See real examples of the campaign in action and get inspired.