The Honest Food campaign aims to inspire citizens to make better food choices by highlighting the benefits of organic, local, seasonal and fair food on people and the planet.

We firmly believe in protecting our visitor privacy and integrity. Your privacy is very important to us. We have developed this Privacy Policy for you to understand how we possibly collect, use, communicate, disclose, and make use of your Personal Information.

We hope you enjoy accessing and using the digital resources on the Honest Food website, whether you are intending to follow the campaign, download and share our messages, or creating your own campaign.

Our privacy policy is outlined as follows: 

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
  • We will only retain personal information as long as necessary for the fulfilment of those purposes.
  • Personal data will be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • We will protect personal information through reasonable security safeguards, as well as protecting against unauthorized access, disclosure, copying, use or modification.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information (PII) in accordance with our website. If you have any queries or concerns regarding this Privacy Policy, please contact

What personal information do we collect from the people that visit our website?

When on our website, as appropriate, you may be encouraged to join our campaigns, share social media posts, leaflets, banners and other community awareness promotional materials on Facebook and/or Twitter. We may ask to enter your name, email address or other details to help you with your experience or to undertake an action . Furthermore, we may collect information under “Usage Data”. This data may include the time, date of your visit, the time spent or action taken on certain pages, the number of files downloaded, and browser type and version. 

When do we collect personal information?

We collect information from you when you access and download our campaign toolkit materials, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our website.. The information you provide us helps us to track, monitor and evaluate the impact of the campaign and also enable us to let you know the difference you are making. 

How do we use your personal information?

We may use the information we collect from you when you subscribe to a newsletter, respond to a survey, fill out a form, sign a petition, participate in a fundraising campaign, enter information on our website, surf the website, or use certain other website features in the following ways:

  • To personalize your experience and to allow us to deliver the type of messages in which you are most interested.
  • To improve the content and design of our website in order to better serve you.
  • To administer a social awareness contest, survey or other website feature.
  • To quickly process your download request.
  • To send periodic emails regarding Campaign in Action or Topics you are interested in.
  • To contact you to respond to feedback (e.g. email or phone inquiries).

We follow the Double Opt-In approach for all our marketing and communications material. You may opt out of receiving any, or all of these marketing communication from us by following the unsubscribe link provided in the email footer (with instructions).

Do we use cookies?

Yes. Cookies are small files that a website, website or its service provider transfers to your computer’s hard drive (computer/device) through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. The cookie’s purpose is to store a small amount of information regarding a specific visitor and website. This process enables our server to present specific, relevant information to a visitor in order to improve the overall user experience and user interface.

How we use cookies?

We use cookies to:

  • Help us remember your campaign management journey.
  • Understand your preferences based on previous or current site activity, which enables us to provide you with improved content and services for future visits or downloads.
  • Keep track of advertisements.
  • Compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.

We may also use trusted third-party services that track this information on our behalf.

If you disable cookies in your browser:

You can choose to make your computer/device warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at your browser’s ‘Help Menu’ to learn the correct way to modify your cookies. But, if you turn cookies off, some of the features that make your website experience more efficient may not function properly.

What do we do with third-party links?

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information (PII). Outside parties, however, do not include website hosting partners and other parties who assist us in operating our website or our campaigns, under the condition that those parties agree to keep this information confidential and only use it in the context of the operation of the website and associated campaigns. We may also release information when its release is appropriate in order to comply with the law, enforce our Privacy Policies, or protect ours or others’ rights, property or safety.

Occasionally, at our discretion, we may include or offer third-party links, products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our website and welcome any feedback.

Which data protection law act we follow?

On May 25, 2018, the European Union General Data Protection Regulation (GDPR) took effect. This law impacts EU-based organizations and requires any person or company in Germany (and conceivably the world) that operates a website collecting PII from visitors to post a conspicuous privacy policy on its website. This privacy policy must state which information is being collected and notify those individuals or companies with whom their information is being shared.

How does our website handle ‘Do Not Track’ signals?

Do Not Track policy and technology allow visitors to opt out of being tracked by websites which includes analytics services, advertising networks and social platforms. ‘Do Not Track’ provides visitors with a single, simple persistent choice to opt out of the third-party website and/or web tracking.

We honour ‘Do Not Track’ signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.

Does our website allow third-party behavioural tracking?

Yes, for optimum evaluation of the activities on our website, we setup a third-party cookie on visitor’s browser. The sole purpose is to enable certain functions of our website, to provide analytics, to store your preferences for future visits and to delivery customize content offers under behavioural tracking. 

Behavioural tracking typically allows websites to customize internet content to specific users based on the collection and interpretation of market research data, browsing patterns through the use of cookies, social media and other technologies. It is also important to note that we don’t sell goods or services on our website, therefore, behavioural tracking is only restricted to count and monitor clicks on downloads and external links, and the country within which the click took place is identified. This allows us to better understand our audience and work to improve the user experience of the website.

How to Contact Us?

This website is operated by IFOAM – Organics International e.V. that has been granted the non-profit status by the German Tax Authorities, Bonn-Innenstadt.

  • Tax No: 205/5783/1496.
  • Association Register No: VR 8726, Amtsgericht Bonn, Germany.
  • VAT: DE186970545.
  • Physical Address: Charles-de-Gaulle-Str. 5, 53113, Bonn, Germany.

If there are any questions regarding this Privacy Policy, you may contact

Last Updated: August 15, 2019