The Campaign Toolkit

Ready-Made Materials

In this section you can find a selection of ready to use campaign elements. Use the menu on the left to jump to what you need.

Key Messages


Honest Food, like this aubergine, is organic. It’s not pumped full of pesticides and antibiotics. So, it’s better for you and the planet. #eathonest

This is an organic orange. It’s not pumped full of pesticides, so it’s better for you and the planet. Food with nothing to hide. #eathonest

This is an organic potato. It’s grown in healthy soils in harmony with nature. Good food, good farming. #eathonest

Honest Food, like these peas, is organic, so it’s better for the planet as well as you. #eathonest

Honest Food, like this rice, is organic. It hasn’t been grown with pesticides that harm the planet. #eathonest

Honest Food, like this tomato, is organic. It hasn’t been grown with chemicals that harm the earth and wildlife. #eathonest

Honest Food, like this plum, is organic. It helps farmers make a living and creates jobs. #eathonest

Honest Food, like this milk, is organic. It has higher welfare standards for animals, so it’s better for them as well as you. #eathonest

This is an organic egg. Organic chickens are healthier and not caged with thousands of other chickens. #eathonest

Local and Seasonal*

*(please adapt accordingly)

Honest Food, like this cabbage, is organic and local. It reaches your table sooner, so it’s still fresh and full of goodness. #eathonest

It’s apple season! Crisp, sweet, juicy – and grown locally. #eathonest

Honest Food, like this apple, is organic and local. Buying it helps protect farmland and green spaces near you. #eathonest

This is a locally grown organic onion. Buying it helps protect farmland and wildlife near you. Eat well, do good. #eathonest

Honest Food, like this courgette, is organic and local. Buy it to support your local farmers. #eathonest

Cool down on a summer day with some refreshing water melon. In season, ripe and locally grown. #eathonest

Honest Food, like this broccoli, is organic and seasonal. It’s fresher, perfectly ripe and packed with nutrients. #eathonest

This is an organic orange. Picked in season, perfectly ripe and packed with nutrients. #eathonest

This is an organic strawberry. It’s been grown by your local farmer. It’s free of toxic weed killer. It’s full of juicy goodness. #eathonest

Fair trade

It tastes good to know a farmer has been paid a fair price for this banana. Eat well, do good. #eathonest

Start your day with fair trade coffee. An easy way to do good. #eathonest

Treating yourself to chocolate? It tastes better when it’s fair trade.  Eat well, do good. #eathonest

Social Media

These social media posts include the text and images you need to start posting!

Don’t forget the hashtag – #eathonest.


A4 Size

Roll-up Banner

Print this roll-up banner to promote Honest Food at a conference or event.

Looking for more?

Download the campaign toolkit to design materials yourself and create your own campaign.

Campaign Toolkit

We’ve made a simple toolkit for you to make your own Honest Food materials. Pick your messages, photos and colours, and get creative!

Ready-Made Assets

Looking for materials you can share straight away? Download these ready-made assets including: